Supercharge your CE Marketing
Increase your revenue by
- Filling more classes to max capacity
- Saving classes from cancellation
- Learning what appeals to your best potential students
- Knowing everything about your students’ interests in one place
You can do this with Lumens Connect, powered by Genoo.™
Stop Doing What You’ve Always Done…
Get out of the batch-and-blast trap of sending giant emails with tons of links to everyone on your list. Let’s be honest, it’s just not working like it once did (and studies back that up). You’ll get better and more consistent results when you email them information that is relevant to their interests, personalized toward their needs.
Genoo has teamed up with Modern Campus (formerly Augusoft) Lumens™ Continuing Education Registration and Management software to provide an integrated suite of marketing tools and consulting to help Lumens customers market their programs at a new level of effectiveness.
The world of continuing education has changed tremendously in the past several years. While growth and interest in continuing education is growing, the competition has also increased. New types of competitors have entered the marketplace in competition with you for students’ time and money.
Genoo and Lumens™ together give continuing education programs a comprehensive and integrated set of tools that enable them to better manage, market, and grow their continuing education and contract training business and success.
Key Features with Lumens Integration
- Real-time transfer of student information into Genoo upon registration or learner sign up in Lumens.
- Custom fields populated with registration information that helps with segmenting and targeting.
- Tracking of page visits to automatically capture the interests of potential students.
- Surveys and assessments tied back to the Genoo record for your students and potential students.
- Open Class Lists for your web pages – configure list appearance, set filters so list matches webpage content, and relax! – it’s always up-to-date.
- Track new leads from paid ad campaigns – are they registering for classes? Are the ads effective?
- Easily create email target lists so you’ll get better engagement with your email marketing.
Genoo + Lumens = More Students in Seats
Download the datasheet (PDF) on how Genoo and Lumens work together and how your organization can benefit from the integrated tools, data, and insights you will gain.
Agile CE Marketing – that gets more students in more seats – is at your fingertips with a comprehensive offering that will elevate your marketing success.
More seats filled = more revenue.
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