Genoo Marketing Automation

The sender score of the email servers sending your emails is a big factor in whether your emails actually get to the inbox, and don’t we know it. After watching a single company using bad sending practices send one of our email server scores into the gutter, we started scrutinizing everything. In the nearly ten years since that happened, we have evolved Genoo into one of the highest scoring email senders in the world. We know; we measure this every three days, against pretty much every other email sending platform out there. What’s more, unlike most, every one of our email servers is at the top of the score scale, so your emails never get sent from a low-scoring server.

That’s a HUGE difference between Genoo and, well, everyone else. On a scale of 1 to 100, as measured by an independent third party, Genoo email servers stand at 98 or 99 – every server, every day.

Which leads should get which nurturing sequences? You decide by setting up triggers and assignment rules that identify which sequences are best for any given lead. Virtually any action your leads take can be a trigger – and that’s what makes this so easy for you to implement and grow over time.

Genoo Marketing Automation Software incorporates full CAN-SPAM compliance. And that means making it easy for folks to opt-out of receiving your emails. We manage it automatically, to ensure that you don’t send to them again. You can also export your opt-out (do not email) list if needed.

When emails bounce, we handle it and keep your list clean. We mark those leads as bad emails, so they’re still in your list, but you can manage what you want to do with them (either get a working email, remove them, export them to provide back to your list provider, or hold for now).

Create and send regular email campaigns, design email nurturing sequences (complete with triggers that turn them off when a lead accepts your offer or does what you want them to do), set up autoresponders and more. Use our drag-and-drop email builder to create from scratch or using one of our pre-designed responsive templates. That’s right – emails created in Genoo look as great on mobile phones as they do on laptops or tablets.

We added this feature a few years back in response to a user request, and it has proven to be one of our most useful features. Add one or several RSS feeds right into your email, creating a newsletter with your latest and greatest content. Limit the number of posts to share, and the number of characters you want to show before going to a “read more” link. Want to go one step further? Set your newsletter to send on a recurring schedule, and Genoo will automatically check for new content in the RSS feed based on the filters you’ve set. If it finds new content, the email is sent. No new content? No send, and it will reset to the next send date in the recurrence.

Assemble your emails into a nurturing sequence you can trigger automatically based on lead activity. Did someone take one of your downloads? Trigger a series of emails to follow-up on the download. Did someone visit a particular page of your website? Send some follow-up emails in a sequence to deepen the conversation. Let the system work for you, while you focus on those leads who are ready to make a decision.

Create and save parameters – even a complex set of criteria – that are easy to retrieve and use. When you need them, they are current based upon up-to-the-minute information you’ve got on your leads. Use the results as an email recipient list.  Here’s one example that we use all the time: when we are doing an event, we send the event to X group of people and EXCLUDE the people who have already signed up through a lead capture form. That way, no one gets asked to do something they’ve already done. Nice, huh?

Genoo Marketing Automation Software incorporates full CAN-SPAM compliance. And that means making it easy for folks to opt-out of receiving your emails. We manage it automatically, to ensure that you don’t send to them again. You can also export your opt-out (do not email) list if needed.

When emails bounce, we handle it and keep your list clean. We mark those leads as bad emails, so they’re still in your list, but you can manage what you want to do with them (either get a working email, remove them, export them to provide back to your list provider, or hold for now).

There are no limits to the number of leads you can handle. Keeping leads in a centralized lead database allows you to track comprehensively across marketing campaigns, funnel actions, site visits, downloads, page views, and more. Genoo gives you more information to help tailor your marketing and give your leads exactly what they want. Seems simple, but it’s HUGE for the results you can get.

Do you need special information that isn’t part of the standard lead record? No problem. Create custom fields as you need them. Custom fields are fully searchable and can even be used to trigger actions such as launching a specific email or sequence, moving people into different lead “buckets” (we call them lead types in the system; other systems call them lead tags), and sending internal notifications.

Import any list of leads any time using standard CSV files (comma-separated-values files). We even provide helpful hints about formatting your CSV file to make importing a breeze. Export leads into CSV files at will – super handy if you need to do some spreadsheet analysis or comparison to other database systems or what-have-you.

We track everything leads do after they opt-in — including website visits, downloads, email opens and clickthroughs across all of your campaigns. All of that information is stored right in the lead record, for the specific lead, in the centralized lead database. You can see survey question responses, webinar participation, forms filled out, and more. Curious about a lead’s progression through your content? That answer is one click away.

Using WordPress? Our drag-and-drop page builder is included at no additional cost with the Genoo Plugin for WordPress. No more waiting for an IT person or a web techie; we put the control where it should be – with you! Include virtually any type of content on any landing page – and easily create multiple landing pages from a single template – in about 8 seconds (seriously; we’ve timed it).

Not using WordPress? That’s okay. We include a website CMS right in the Genoo platform that allows you to create the landing pages you need.

The best part? When you’re using Genoo, you don’t have to pay some other landing page builder subscription fee, you get to boost your OWN SEO with your landing pages, and you keep all the control. How cool is that?

We track how your leads respond to your marketing across the sites you’ve defined to your account. Understand exactly how your leads are engaging with your marketing efforts. In one view, the Activity Stream View, see every email received, every email opened, every email clicked, every page view, every file download, every webinar registration (if you do webinars), every webinar attended, every survey or assessment completed, every form filled, every lead type added, every lead type removed, every lead score, and so much more. Oh, and did we mention that activities are also searchable? Find everyone who viewed a certain page on your website and trigger them right into a nurturing sequence, add them to a lead type, or send them an email. The possibilities are yours to define.

Create lead capture forms that get results; host them on WordPress, Genoo microsite pages, or on virtually any website platform. Choose pre-filled option to reduce friction and progressively capture more information about your leads as you guide them through your funnels or pathways.

Drag-and-drop form builder makes it super easy to customize the form to fit the need. Customize field labels if you like; create custom fields and include them in your forms if you need them. Change your button text to be action-specific. Use Google Invisible Captcha to reduce bots and spammers.

Plant a form anywhere you need it. With our WordPress plugin, embed a form in any page or post, or allow a form to appear as a pop-up. Not using WordPress? Embed the form HTML right into your site. Simple.

Lead information captured by the form goes right into your centralized lead database. Send notifications internally on a form-fill if you like. Provide an immediate email response via confirmation email. Trigger a nurturing sequence or any one of a host of other actions.

Most systems don’t handle de-duplication, and you end up with the same leads over and over – as they get added to multiple lists in an Email Service Provider, for instance. We auto-de-dupe based on email address, so you know that lead is only in your database one time. We even make it easy to find and merge potential duplicates who might be in your database with different email addresses.

PLUS – even if a lead is in many different lead types (buckets or tags), you can rest assured that any email you send only goes to one lead once.

Create and save parameters – even a complex set of criteria – that are easy to retrieve and use. When you need them, they are current based upon up-to-the-minute information you’ve got on your leads. Use the results as an email recipient list.  Here’s one example that we use all the time: when we are doing an event, we send the event to X group of people and EXCLUDE the people who have already signed up through a lead capture form. That way, no one gets asked to do something they’ve already done. Nice, huh?

Unlike most lead capture mechanisms, that place all leads into one big list, Genoo makes it easy to segment your leads however you need to — which easily translates into how you communicate with them and the information you offer. No more one-size-fits-all messages because you’ll know what leads messages are interested in receiving. There’s no limit to the number of lead types (buckets or tags or groups) a single lead can be in, and you can see every lead type a lead belongs to in their lead record. Simple and powerful.

Add sanity and endless possibilities while increasing effectiveness. Trigger actions based on a variety of behaviors, interests, expressions, and more! Genoo’s Smart Rules may be the coolest feature in email marketing automation. Use a trigger to set off a single action or a group of actions, right away or within a delay. If your lead does THIS, what do you want your system to do with that lead? That question gets answered with Smart Rules.

Genoo includes a full-blown assessment and survey tool, built right in and included with our regular subscription plans. Whether you need a simple survey (like you might have done with a Monkey or a Gizmo before), or a full assessment that generates a report based on how people answer the questions you create, you have the power in your hands with Genoo.

PLUS – all of the survey and/or assessment answers are stored right in that centralized lead database, in the individual lead records. You can search on how survey questions were answered. You can trigger actions like notifications, nurturing sequences, or a single email from how questions were answered. You can design and brand your survey however you like, embed it on any page or post or landing page.

The sky is the limit. Want to build a survey funnel? No problem.

Full metrics for email marketing campaigns – including opens, clickthroughs, single page and multi-page visits, as well as the opt-out information. Drill all the way down to specific leads.

Although Google Analytics can’t track to the lead level like you get in Genoo’s dashboard, a lot of companies use their Google Analytics and Webmaster accounts to monitor traffic and conversions. We understand, and for that reason, we’ve enabled you to track form-fills as events in Google Events tracking. We also allow you to define UTM campaign terms in every email you create, and the UTM information is automatically added to each link in an email.

See at a glance what percentage of your leads are engaged with your sites, emails, and content. Monitor your bad emails and unsubscribes from the same screen. Track your organic and imported lead growth. The Leads Overview Dashboard tells you everything you want to know from a high level – and lets you drill down for more detailed information.

Connect website traffic all the way to individual leads – something that the most popular website analytics program can’t do. With conversion point tracking, we’ll tell you, in a readily readable dashboard, where conversions are happening and at what rate. Want to know which leads converted? Easy – drill down to get the complete list. Know how your website is attracting customers; manage, monitor, and tweak to improve results.

Running a social campaign to a page with a Genoo form to fill out? Add UTM tracking info to the page link in the social post and Genoo will track the UTM campaign and store the information in the new lead record for you. Imagine knowing which social campaigns are – for real – adding leads to your database.

Genoo is proud to provide the most comprehensive marketing automation plugin for WordPress that exists. Not only do forms sync between your Genoo account and your WordPress site, you can also create landing pages, add surveys or assessments to any page, post, or landing page, and create beautiful calls-to-action (CTAs) that you’ll store in a CTA library right in your WordPress admin. Read through the features we’ve listed in this section to get an idea of all you’ll be able to do with your WordPress site. We can’t imagine a WordPress site without it.

Create visually stunning calls-to-action (CTAs) and put them on the pages or posts where they will be most relevant to your site visitors. CTAs can be links to other pages or even external sites, or they can be forms that pop-up over the current page. You can create them to click an HTML button or an image, and, when you use images, you can use one for the static state and a completely different image for the hover state. (You can see many of these on our blog posts, in fact.) CTAs reside in your CTA library, right in your WordPress admin. Change a CTA in the library and it changes everywhere it is used. Oh, and the best part? You don’t need a separate sidebar plugin to get different sidebars on blog posts – the Genoo Plugin for WordPress does the work for you.

This is a mini miracle in the world of WordPress. First of all, you do not need (and will not want) any extra subscriptions for landing pages or opt-in pages; that functionality is included with the Genoo Plugin for WordPress (which you get as part of your Genoo subscription for no additional cost).

Use Page Builder to create beautiful landing page templates. Full drag and drop functionality make it easy to use, and a full range of elements makes pages easy to create. Start from a pre-configured template or start from scratch; it’s up to you. Embed a Genoo form. Use a CTA that you have in your CTA library. Include a survey or assessment. Whatever you need, you can do, and it’s all within your complete control.

Now that you have your template created, it takes – literally – 8 seconds to create a landing page. Mark it active, give it a URL, and you’re golden. Here’s why this is important. Imagine you’ve created an opt-in page and you want to track where traffic comes from. In 8 seconds, or less, you can create another landing page from the same template, and just give it a different URL. Change the template in Page Builder, and every page built from that template changes immediately. It’s magical, and it saves you so much time.

Most WordPress websites have sidebars that are governed by widgets. Set the widgets and you’re done. Every sidebar looks the same. Those who really want different sidebars on different blog posts fight their way through plugins that will do dynamic sidebars.

Neither one of those worlds will be yours with the Genoo Plugin for WordPress. You’ll be able to dynamically place any CTA on any page or post, in any sidebar, in any position in that sidebar. What does that really mean for you? It means that your CTAs can be content-specific (relevant to the rest of the content on the page or post) and completely engaging. Your visitors’ eyes won’t get accustomed to seeing the same thing over and over (so they stop paying attention). And you’ll get more website conversions as a result.

Create lead forms and insert them on any page or post in your WordPress website. Forms can contain any field or custom field. Want to take forms to the next level? Two-step forms are also included. Ask a question on the first step, then continue to capture the lead’s information in the 2nd step – increase lead engagement from their first interaction with you.