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Inspiration, Insights, and the Occasional Rant
Have You Caught Shiny Object Syndrome? Answer these 8 questions.
As an entrepreneur you are highly motivated, have lots of productive energy and crave anything which promises to make you stronger, faster or better in business. You can also wear many hats and have your fingers across many pies. All of these things make you great at...
How To Plan for Successful Campaigns
The Cost of Poor Campaign Planning: A Real-World Example I came across a Facebook Ad the other day which brought to mind the well know saying, "failing to plan is planning to fail". The ad was promoting a lead magnet on the theme of digital marketing. As I am always...
How to Resurrect Your Sales with a Few Simple Steps
When Your Marketing Stops Working You or your team have spent countless hours researching, planning, and rolling-out your digital marketing and sales tactics. And your efforts paid off! You were able to launch that new product, offer or service with great success. The...
Are You Getting This One Thing Wrong in Your Marketing?
Are you "doing" a lot in your marketing? You've got a free gift that you give away on a landing page or maybe you're running Facebook ads to grow your email list. Perhaps you've got a webinar or Facebook lives that you are tackling. Could you be considering starting...
The Value of an Offer to Increase Your Engagement
Why a Content Offer Is Your Best Re-Engagement Tool In my last post, I talked about re-engagement. It's important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the people...
Why Re-Engagement Is As Important as Engagement
Is Your Email List Going Cold? Here's How to Win Them Back Your list is growing colder by the day. Maybe you haven't emailed them for a while. Maybe you've been emailing all along - nice valuable bits of content, and some of the people on your list have been enjoying...
Building Relationships Starts with Content
I know, I know! Content is the big elephant in the corner of the marketing room, isn't it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions... and they all start with one hard truth: you must...
Be an Email Ninja by Leveraging Your Blog
From Content Chaos to Email Marketing Success: My Strategy Transformation Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was...
How a Good Blog Can Be Your Greatest Asset
Your blog. Whether you're a single-person shop or a multi-person company, your blog - if it's a good blog - can be your greatest asset. It's content that you can use over and over again, in ways you perhaps didn't think you could. Leverage it to implement email ninja...
Sender Name Can Get Your Email Read
What do you put in the "Sender Name" field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it? Let's take a step...
Marketing Changes to Consider Right Now
Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things - at least not in ways you can see. And because you can't see it, you...
Nurturing Sequences Are… How Many Emails?
Whether you have just started out building your email list or you've been marketing to your list for a long time, you may have asked yourself this question: "How many emails should I have in my nurturing sequences?" If you're not using nurturing sequences, or if...