We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
The Value of an Offer to Increase Your Engagement
Why a Content Offer Is Your Best Re-Engagement Tool In my last post, I talked about re-engagement. It's important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the people...
Why Re-Engagement Is As Important as Engagement
Is Your Email List Going Cold? Here's How to Win Them Back Your list is growing colder by the day. Maybe you haven't emailed them for a while. Maybe you've been emailing all along - nice valuable bits of content, and some of the people on your list have been enjoying...
Building Relationships Starts with Content
I know, I know! Content is the big elephant in the corner of the marketing room, isn't it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions... and they all start with one hard truth: you must...
Be an Email Ninja by Leveraging Your Blog
From Content Chaos to Email Marketing Success: My Strategy Transformation Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was...
How a Good Blog Can Be Your Greatest Asset
Your blog. Whether you're a single-person shop or a multi-person company, your blog - if it's a good blog - can be your greatest asset. It's content that you can use over and over again, in ways you perhaps didn't think you could. Leverage it to implement email ninja...
Sender Name Can Get Your Email Read
What do you put in the "Sender Name" field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it? Let's take a step...
Marketing Changes to Consider Right Now
Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things - at least not in ways you can see. And because you can't see it, you...
Nurturing Sequences Are… How Many Emails?
Whether you have just started out building your email list or you've been marketing to your list for a long time, you may have asked yourself this question: "How many emails should I have in my nurturing sequences?" If you're not using nurturing sequences, or if...
Measuring Marketing ROI – Simple, Right?
The Problem With Measuring Marketing ROI I've had so many conversations with marketers about measuring marketing ROI. Usually those conversations are with marketers who are being asked to justify their own existence. "Show us what marketing is doing for us," the...
List Cleansing – Marketing’s Fall Cleaning Ritual
As we in the northern hemisphere prepare for the arrival of winter, we go through certain rituals - put the patio umbrella away, drain the hoses, wash the windows, winterize the car... you get the idea. For we who market, fall has a different meaning. Why Fall Is the...
Don’t Be Seduced By Your Email Open Rate
I’m going to say something here that may shock you. Your email open rate is pretty meaningless. I understand the urge to cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40%! Ever have one of those days? How could...
An Autoresponder Is Not What You Want
Autoresponder vs. Lead Nurturing: They're Not the Same If you want to engage with the people who opt in to your email list, you don't want an autoresponder. You want lead nurturing. The term, autoresponder, has been so over-used, many people think that lead nurturing...