We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
GDPR and the US-Based Marketer – What You Need to Know
If you are a US-based marketer and there’s even the slightest possibility that you have EU people in your email lists, you need to know how you could be on the hook, what it could cost you if you aren’t in compliance, and how GDPR impacts you.
What’s Wrong with That Website?
Is Your Website Working for You? What is your website doing for you? Is it allowing you to capture and engage your perfect potential customers? Are you attracting site visitors who are just beginning their buyers' journey and giving them a way to engage with you? If...
Emails Aren’t Delivered; People Are Not Engaged
"We don't think our emails are getting delivered." It's a complaint we hear all too often, usually right out of the gate when we're being asked to take a look at an organization's email strategy. The first "take a look" call always starts with a lot of questions,...
Can You Email Your Way Out of a Sales Slump?
Why "Buy Now" Emails Won't Solve Your Sales Problem It's a fact: no one can make someone do something they aren't ready to do. Just like you can't make someone wash a car, even if it is filthy, if they're not ready to do it. Emails can't make someone buy whatever...
Here’s My Stuff. Buy My Stuff.
The inbox is a cave, and a madly rushing stream runs through that cave. You can hear the stream rushing, but you can't see it, because it is dark. Every email in that inbox is a voice in the darkness, trying to get your attention. One is calling "I sell headlamps....
New Lead – Yeah! Now What?
What Happens After Someone Opts In? We as marketers work tirelessly to get leads to opt-in or subscribe…but then what? Often times, we see those new leads simply added to the standard email cadence, frequently without paying attention to how that lead came in, what...
If Content is King, What’s the Strategy?
Why Content Strategy Matters More Than Content Itself Why is content so important? "I've got a Contact Us button on every page of my website, and that's all I need, right?" Nope. "I've got a blog with a Subscribe button on it. That's enough, right?" Nope, again....
Personal Emails or Performing Emails – Pick TWO
Personal emails perform well. So here's my question: if personal emails perform well, why don't more people do them? There are two key aspects to personal emails. 1. The FROM address. That's right - who is your email from? In the inbox of your recipient, what does it...
Presentation Emails or Performing Emails – Pick One
Small and mid-sized businesses need to make every email count. Step One, is to "let go of the pretty" to increase the chance that the emails you send will land in the inboxes and that they will actually be read. Before you read further, make sure you understand email...
Pretty Emails or Performing Emails – Pick One
Do beautiful emails really grab the attention of your recipients? Do big graphics at the top of your email cause people to get engaged? Does the path to email success include a designer, some fancy HTML, lots of pictures, and special fonts? Why Pretty Emails May Be...
Surveys and Assessments – No More 1990’s
Why Traditional Marketing Surveys Don't Work Anymore Using surveys in an attempt to gather (extract?) information from prospects is an old marketing tactic. But, since most people hate surveys, what did we, as marketers, do? We attached prizes to them, right? "Fill...
Complacency is the Enemy of Success
I had an interesting conversation this morning with a client. His company is loaded with people who want to do the same thing they have always done. In their minds, it's working. In their minds, it's the way things should be. These people are complacent, secure in...