We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
Content Abundance = Attention Scarcity
The internet has changed the buying process for consumers and businesses alike. For decades, companies could control the information about their products and services, and spoon-feed it as necessary to potential customers. That reality has gone bye bye for good. Small...
Why 60% of Marketing Automation Implementations Fail
I was reading a recent blog post by Dan Freeman on “Who’s winning and losing in marketing automation?” where he used a service to analyze the number of websites with tracking code embedded from some of the marketing automation vendors in the marketplace. While not...
Does Anyone Engage With Your Content?
As a B2B marketer you’ve likely have heard the phrase “Content is King.” So you started blogging, writing more articles or white papers, and posting videos to your website. Yet you still aren’t seeing the results you had hoped for in terms of converting website...
57 Channels and Nothing On
Keeping up with the latest and greatest tool or channel to get your marketing message out can become overwhelming at times. For many marketers, getting a company page set-up on all the main social media sites, sending out a few tweets, posting to LinkedIn, publishing...
Creating a Content Marketing Mindset
You’ve probably heard about this thing called content marketing and been told you need to be doing more of it. But what exactly does that mean and how can you go about creating a content marketing mindset for your business? What is content marketing? Content marketing...