Paul Davis – Wasatch-Front

When we took EPS through our Content Strategy process, they were stunned with the results. We discovered a way to talk to their market that was unexpectedly different from their competition, yet exactly what customers wanted and needed to hear. It was a game changer!

Imagine a fundamental shift in your messaging that yields results the first time out?!  It doesn’t always happen this way – but showcases what is possible when you hit the mark.

Fitgolf shares their results in implementing the Email Engagement Blueprint.

They constructed nine emails total, across three segments.  “We went from zero engagement and zero active to 600 engaged and 50-60 new leads. We are experiencing Click rates are in the upper 30% when they were about 5-10% in the past. There are 600 people engaged, and 10 percent replying with “this article was great”. The language is unlike what we’ve ever sent out. Partners didn’t think it would work – but it is working! The partners are now convinced.”

Real results creates customers for life!

“Genoo heard our story, worked to uncover how we’re different, and develop content that was based upon our differentiators, and made us attractive to those people we were targeting.

Their process is different. Unlike anything we had been through in the past.

It was incredible and eye-opening to us as a company.

During this process the ability to uncover what we do, how we do it and why we do it, and focus in from an outsider’s perspective about what is different – that was a great experience, and one of the most important difference makers for us.

Without Genoo, we’d still be struggling. The ability to understand who we’re targeting, and the content that we want to deliver, and then actually producing results, and opportunities is amazing! Marketing is doing what we need it to do.”

“Kim and her team have had a tremendous impact on the AktaryTech brand and communications. Early in her tenure with us, she took on a full repositioning of the brand, clarifying our value proposition as a leading blockchain development company through a site redesign and consistent blog publishing. She then leveraged that rebrand to drive a content-based marketing strategy. This bolstered the SEO strategy she developed with an outsourced consultant, resulting in a #1 SERP result for one of our pages, and an increase to page 2 in SERPs for another.

Kim has also done a great job automating workflows in a way that gives us insights. Examples include tracking which new contacts scanned our NFC business cards and subsequently downloaded one of our white papers, tracking website visitors and automating the import of “contact us” form submissions into our sales pipeline software, and developing an email list and tracking open and click-through rates.

Kim has had many more accomplishments with us, but beyond that, her enthusiasm for the work and the industry has made it fun and engaging to work with her. She knows marketing and she knows crypto, and she’s been a fantastic addition to our team.”

Connecting with your customers – in relevant ways they love… Opportunities abound!

Lead Nurturing De-Mystified Once and For All

Dive into the facts around lead nurturing done well — and imagine what it might cause for you!  Imagine being top of mind with the local and/or regional managers who make selections when an emergency restoration is required.  Think about the relationships that can grow when you provide content that helps them and hit’s the “relevant” points they need to hear… check out our blog post that walks through how to approach it and the results that are possible.