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The Incredible Lessons to be Learned from Hootsuite’s Big Decision
The emails from clients started coming in pretty quickly. "Got any recommendations for alternatives to Hootsuite?" "Hey, we can't afford this new pricing. Got suggestions?" and of course "What on earth are they thinking?" That last one is what I've been wondering. At...
Engagement & Personalization FAIL – Case Study
Ignoring this one thing tells the people on your list all they need to know about how much you care about them. This company came SOOOO close to a great implementation... I still cannot believe that marketers shoot themselves and their companies in the foot like...
The Marketer’s Dilemma – How Many Choices?
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn't work. It's been...
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