Most WordPress websites have sidebars that are governed by widgets. Set the widgets and you’re done. Every sidebar looks the same. Those who really want different sidebars on different blog posts fight their way through plugins that will do dynamic sidebars.
Neither one of those worlds will be yours with the Genoo Plugin for WordPress. You’ll be able to dynamically place any CTA on any page or post, in any sidebar, in any position in that sidebar. What does that really mean for you? It means that your CTAs can be content-specific (relevant to the rest of the content on the page or post) and completely engaging. Your visitors’ eyes won’t get accustomed to seeing the same thing over and over (so they stop paying attention). And you’ll get more website conversions as a result.