Unlike most lead capture mechanisms, that place all leads into one big list, Genoo makes it easy to segment your leads however you need to — which easily translates into how you communicate with them and the information you offer. No more one-size-fits-all messages because you’ll know what leads messages are interested in receiving. There’s no limit to the number of lead types (buckets or tags or groups) a single lead can be in, and you can see every lead type a lead belongs to in their lead record. Simple and powerful.