Most systems don’t handle de-duplication, and you end up with the same leads over and over – as they get added to multiple lists in an Email Service Provider, for instance. We auto-de-dupe based on email address, so you know that lead is only in your database one time. We even make it easy to find and merge potential duplicates who might be in your database with different email addresses.
PLUS – even if a lead is in many different lead types (buckets or tags), you can rest assured that any email you send only goes to one lead once.