We track how your leads respond to your marketing across the sites you’ve defined to your account. Understand exactly how your leads are engaging with your marketing efforts. In one view, the Activity Stream View, see every email received, every email opened, every email clicked, every page view, every file download, every webinar registration (if you do webinars), every webinar attended, every survey or assessment completed, every form filled, every lead type added, every lead type removed, every lead score, and so much more. Oh, and did we mention that activities are also searchable? Find everyone who viewed a certain page on your website and trigger them right into a nurturing sequence, add them to a lead type, or send them an email. The possibilities are yours to define.
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