Genoo Marketing Automation Software incorporates full CAN-SPAM compliance. And that means making it easy for folks to opt-out of receiving your emails. We manage it automatically, to ensure that you don’t send to them again. You can also export your opt-out (do not email) list if needed.
When emails bounce, we handle it and keep your list clean. We mark those leads as bad emails, so they’re still in your list, but you can manage what you want to do with them (either get a working email, remove them, export them to provide back to your list provider, or hold for now).