by | Content Strategy, Website Page Content
A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you put that information onto floppy disks, the...
by | Call-To-Action (CTA) Content, Content Strategy, Webinars, Website Page Content
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
by Kim Albee | Content Strategy, Interviews, Social Media Content, Website Page Content
Did you know there are only five core emotions? And that three of them are negative? All other emotions are combinations of these five core emotions. Understanding the “Emotionomics Matrix” will help you build your content strategy, and get better engagement. I pulled...
by Margaret Johnson | Email Marketing, Website Page Content
It’s time we had a heart-to-heart talk about this. We all know that images make web content look good, much like butter makes things taste good, right? Images make everything more compelling. We are fed studies about how Facebook posts get more...
by Margaret Johnson | Call-To-Action (CTA) Content, Website Page Content
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? You want them to send an email, or fill out a form, or call you to let you know that they want to talk about buying your product or service. Well, let’s be...
by Kim Albee | Website Page Content
As a B2B marketer you’ve likely have heard the phrase “Content is King.” So you started blogging, writing more articles or white papers, and posting videos to your website. Yet you still aren’t seeing the results you had hoped for in terms of converting website...
