by Margaret Johnson | Content Strategy, Lead Nurturing, Marketing Automation, Webinars
Why do we think events are important as a part of a healthy content strategy? Simple – our own results. In fact, just since February our lead generation efforts have produced 354% new inbound leads over the same period last year, and our event registrations have...
by Margaret Johnson | Call-To-Action (CTA) Content, Email Marketing, Landing Pages, Webinars
Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...
by Margaret Johnson | Content Strategy, Landing Pages, Webinars
Do you have a high bounce rate on your landing pages? Identifying the conversion blocks on your website will allow you to increase the percentage of visitors who experience that all-important “aha moment” that will lead them to convert. In this session,...
by | Call-To-Action (CTA) Content, Email Marketing, Webinars
Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you...
by | Email Marketing, Lead Nurturing, Marketing Automation, Webinars
Are you ready to generate 50% more sales ready leads at 33% lower cost? Because you are almost there! This is the last step of our three-post blog series: Lead Nurturing – Easy as PIE. The first step was Planning, the next was Implementing, and in this post we are...
by | Email Marketing, Lead Nurturing, Marketing Automation, Webinars
Did you know that 79% of marketing leads never convert into sales? Marketing Sherpa has found that the cause of this poor performance is due to a lack of lead nurturing. If you haven’t implemented nurturing sequences for your engaged leads, you need to start following...
