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Coping With The COVID19 Business Fallout

by Kim Albee | Sales and Marketing, Strategy

It’s been just over a week now since I wrote: “the only thing we can be sure of in business (and in life) is change”. I had no idea how prophetic those words would be with the emerging threat of COVID19. The world is on edge – waiting with bated breath to see what...

Uncertain Times? Don’t Rely on Rented Space

by Kim Albee | Marketing Goals, Sales and Marketing, Search Engine Optimization (SEO), Social Media Content, Strategy, Website

Everywhere you look today the world is changing. We are living in uncertain times. Never in history have information, money, power, or resources flowed so quickly and freely as they do today. While this is an amazing thing for global commerce and entrepreneurism, it’s...

Have You Caught Shiny Object Syndrome? Answer these 8 questions.

by Kim Albee | Content Marketing, Content Strategy, Lead Generation, Sales and Marketing, Strategy

As an entrepreneur you are highly motivated, have lots of productive energy and crave anything which promises to make you stronger, faster or better in business. You can also wear many hats and have your fingers across many pies. All of these things make you great at...

Sales and Marketing – Explaining the Disconnect

by Margaret Johnson | Marketing Goals, Sales and Marketing

There’s been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It’s a pretty good article, but it doesn’t address the heart of the...

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