by Kim Albee | Content Marketing, Content Strategy, Lead Generation, Sales and Marketing, Strategy
As an entrepreneur you are highly motivated, have lots of productive energy and crave anything which promises to make you stronger, faster or better in business. You can also wear many hats and have your fingers across many pies. All of these things make you great at...
by Kim Albee | Know-Like-Trust Factor, Lead Generation, Sales and Marketing
You or your team have spent countless hours researching, planning, and rolling-out your digital marketing and sales tactics. And your efforts paid off! You were able to launch that new product, offer or service with great success. The results you gained were...
by Margaret Johnson | Engagement Marketing, Know-Like-Trust Factor, Sales and Marketing
Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn’t it? That’s exactly what will happen....
by Margaret Johnson | Content Marketing, Know-Like-Trust Factor, Sales and Marketing
“Thank you” – arguably one of the top two most polite expressions in any language. We’re taught from toddler-hood to say “thank you” when we’re given something (whether we asked for it or not). Thank you for the gift. Thank...
by Margaret Johnson | Marketing Goals, Sales and Marketing
There’s been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It’s a pretty good article, but it doesn’t address the heart of the...
