by Margaret Johnson | Email Marketing, Marketing Goals
I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: “The only difference...
by Margaret Johnson | Marketing Goals
I’ve had so many conversations with marketers about measuring marketing ROI. Usually those conversations are with marketers who are being asked to justify their own existence. “Show us what marketing is doing for us,” the C-suite might say, “so...