by Margaret Johnson | Know-Like-Trust Factor, Marketing Goals
I’ve had so many conversations with marketers about measuring marketing ROI. Usually those conversations are with marketers who are being asked to justify their own existence. “Show us what marketing is doing for us,” the C-suite might say, “so...
by Margaret Johnson | Marketing Goals, Sales and Marketing
There’s been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It’s a pretty good article, but it doesn’t address the heart of the...
