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Uncertain Times? Don’t Rely on Rented Space

by Kim Albee | Marketing Goals, Sales and Marketing, Search Engine Optimization (SEO), Social Media Content, Strategy, Website

Everywhere you look today the world is changing. We are living in uncertain times. Never in history have information, money, power, or resources flowed so quickly and freely as they do today. While this is an amazing thing for global commerce and entrepreneurism, it’s...

Are You Getting This One Thing Wrong in Your Marketing?

by Kim Albee | Content Strategy, Marketing Goals, Strategy

Are you “doing” a lot in your marketing?  You’ve got a free gift that you give away on a landing page or maybe you’re running Facebook ads to grow your email list. Perhaps you’ve got a webinar or Facebook lives that you are tackling....

Measuring Marketing ROI – Simple, Right?

by Margaret Johnson | Know-Like-Trust Factor, Marketing Goals

I’ve had so many conversations with marketers about measuring marketing ROI. Usually those conversations are with marketers who are being asked to justify their own existence. “Show us what marketing is doing for us,” the C-suite might say, “so...

Sales and Marketing – Explaining the Disconnect

by Margaret Johnson | Marketing Goals, Sales and Marketing

There’s been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It’s a pretty good article, but it doesn’t address the heart of the...

Latest Posts

  • Is Email Marketing Really Dead?
  • Crisis…or Silver Lining?
  • Coping With The COVID19 Business Fallout
  • Uncertain Times? Don’t Rely on Rented Space
  • Too Many Tech Tools? How are You Coping?

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