by Margaret Johnson | Lead Segmentation, Lead Nurturing
We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s...
by Margaret Johnson | Marketing Automation, Lead Segmentation
What would Amazon do? No matter the size of your business, whether you’re a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse....
by Margaret Johnson | Lead Nurturing, Lead Segmentation
What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Yet how many times have we heard marketing consultants say it? How many email packages tell you to create lists based on how you’ve profiled your...
