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Creating Headlines That Work!

by Margaret Johnson | Call-To-Action (CTA) Content, Email Marketing, Landing Pages, Webinars

Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...

What Converts? Create Landing Pages that Evoke Action

by Margaret Johnson | Content Strategy, Landing Pages, Webinars

Do you have a high bounce rate on your landing pages? Identifying the conversion blocks on your website will allow you to increase the percentage of visitors who experience that all-important “aha moment” that will lead them to convert. In this session,...

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