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Surveys and Assessments – No More 1990’s

by Margaret Johnson | Interviews, Marketing Automation, Marketing Tools

Using surveys in an attempt to gather (extract?) information from prospects is an old marketing tactic. But, since most people hate surveys, what did we, as marketers, do? We attached prizes to them, right? “Fill out this survey and be entered to win a...

Hit The Emotional Hot-Button With Your Content

by Kim Albee | Content Strategy, Interviews, Social Media Content, Website Page Content

Did you know there are only five core emotions? And that three of them are negative? All other emotions are combinations of these five core emotions. Understanding the “Emotionomics Matrix” will help you build your content strategy, and get better engagement. I pulled...

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