We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
Email Marketing – Crushing the Results of Social (Still)
How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo's President and...
Standing Out In a Sea of Sobering Email Statistics
The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...
Information and Execution to Scale a Business
I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: "The only difference between...
Communication Cadence – It’s Important
Have you ever received an email from a company after a long while and thought to yourself, "Gee, I was wondering whatever might have happened to them"? Your answer to that question - and I'm guessing here - is most likely "no." Because if 42 days or more have passed...
The One-Inch Rule of Effective Marketing
When Content Feels Like a Sales Ambush: Common Marketing Mistakes Have you ever opted in for a document on a website, and the next thing you know, you're getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn't it? Just...
Narrow Your Niche to Broaden Your Reach
Why Niche Marketing Strategy Increases Your Business Reach It seems counter-intuitive, doesn't it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I've heard a marketer say "But if I get too narrow, I might miss someone who...
Your Email List is Like Your Laundry
Why Email List Segmentation Is Like Sorting Your Laundry If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only...
Sell Without Selling – Earn the Sale
Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn't it? That's exactly what will happen. Most people...
The Importance of Your Email Address
Multiple times each day, I receive an email solicitation of some sort, trying to tempt me to try a new service, set up a meeting, or take some sort of action. Sometimes, they sound intriguing. (Mostly, though, they're people trying to sell me lists of people using...
The Wrong Kinds of Content for Marketing
Why Some Content Hurts Your Marketing Instead of Helping It Marketing begins and ends with content. We've talked about this exhaustively, as you know. But... could you create content that ISN'T good content for marketing? Are there types of content that simply aren't...
The Value-to-Pitch Email Formula
Why Pitch-Only Emails Don't Build Customer Loyalty So many emails are simply pitches, don't you think? Buy this, buy that... BUY MY STUFF. Here's a coupon, a discount, a special offer... blah, blah, blah. Let's face it: if you're not in the mood to BUY RIGHT NOW, you...
Increasing the ROI of Your Content
Is Your Content Actually Working? Creating content can seem, for many, like playing darts in the dark - without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the "request a consultation" button or the "set a...