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Inspiration, Insights, and the Occasional Rant
The One-Inch Rule of Effective Marketing
When Content Feels Like a Sales Ambush: Common Marketing Mistakes Have you ever opted in for a document on a website, and the next thing you know, you're getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn't it? Just...
Narrow Your Niche to Broaden Your Reach
Why Niche Marketing Strategy Increases Your Business Reach It seems counter-intuitive, doesn't it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I've heard a marketer say "But if I get too narrow, I might miss someone who...
Your Email List is Like Your Laundry
Why Email List Segmentation Is Like Sorting Your Laundry If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only...
Sell Without Selling – Earn the Sale
Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn't it? That's exactly what will happen. Most people...
The Importance of Your Email Address
Multiple times each day, I receive an email solicitation of some sort, trying to tempt me to try a new service, set up a meeting, or take some sort of action. Sometimes, they sound intriguing. (Mostly, though, they're people trying to sell me lists of people using...
The Wrong Kinds of Content for Marketing
Why Some Content Hurts Your Marketing Instead of Helping It Marketing begins and ends with content. We've talked about this exhaustively, as you know. But... could you create content that ISN'T good content for marketing? Are there types of content that simply aren't...
The Value-to-Pitch Email Formula
Why Pitch-Only Emails Don't Build Customer Loyalty So many emails are simply pitches, don't you think? Buy this, buy that... BUY MY STUFF. Here's a coupon, a discount, a special offer... blah, blah, blah. Let's face it: if you're not in the mood to BUY RIGHT NOW, you...
Increasing the ROI of Your Content
Is Your Content Actually Working? Creating content can seem, for many, like playing darts in the dark - without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the "request a consultation" button or the "set a...
What is Valuable to the People on Your List?
Why Your Leads Stop Listening to You If you are not providing value to the people on your list - your leads - they will turn to someone who DOES provide value to them. They'll forget you. They'll tune you out. They'll stop opening your emails entirely. They might...
Are You Pouring Your Thoughts into Emails?
Stop Pouring Your Best Ideas Into Emails No One Will Read Have you ever received an email that reads like a story? The author's whole idea - start to finish - all inside one lengthy email of many paragraphs and lots of words? I'm betting you have. I get at least one a...
3 Ways to Kill Your Lead List
Your Lead List Is Dying - Here's Why Great news! You're getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming into your list....
Traffic – Getting More Eyes on Your Website
You Don't Have to Pay for Traffic There's an old saying - when you want more traffic, you go the traffic store. And yes, you pay. Google ads, social media ads, ads, ads, ads. But there's so much more you can do to drive traffic and get more eyes on your content...