We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
How to Use Segmenting to Improve Engagement and Generate Better ROI
Are you tired of lackluster engagement and less-than-stellar results on your marketing campaigns? It's time to try something new: segmenting. By gathering valuable data and insights from your audience, you can tailor your content and better nurture your leads,...
Engagement & Personalization FAIL – Case Study
Ignoring this one thing tells the people on your list all they need to know about how much you care about them. A Real-Life Email Marketing Fail (That Started So Well) This company came SOOOO close to a great implementation... I still cannot believe that marketers...
The Marketer’s Dilemma – How Many Choices?
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn't work. The key is...
Email Delivery Is More Than Avoiding Spam Words
It’s interesting to manage an email marketing software company - where our customers create and send email campaigns on a regular basis – and then watching and exploring how our team works with the spam messages that return from certain campaigns. There is a lot to...
The Freebie Fandango – To Do or Not To Do?
That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...
Making Your Voice Heard in a Noisy Market
How to Be Heard When Everyone Sounds the Same It's hard to be heard when everyone in your market is saying basically the same thing. It's hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for...
How Good Are Your Website Calls-to-Action?
What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? The Problem: Most Websites Only Offer Bottom-Funnel CTAs Most of the websites I evaluate (and that's a LOT of websites) are...
Good and Bad Powers of Buttons
Your Button Text Might Be Costing You Clicks How's that "Submit" button working for you? Or the ever-popular "Learn More" button? How about "Click Here"? Or "Download Now"? Yes, it's time to think about the buttons. How Button Text Psychology Affects Click-Through...
Email Marketing – Crushing the Results of Social (Still)
How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo's President and...
Standing Out In a Sea of Sobering Email Statistics
The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...
Information and Execution to Scale a Business
I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: "The only difference between...
Communication Cadence – It’s Important
Have you ever received an email from a company after a long while and thought to yourself, "Gee, I was wondering whatever might have happened to them"? Your answer to that question - and I'm guessing here - is most likely "no." Because if 42 days or more have passed...