We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
Lead Nurturing De-Mystified (Once and For All)
The Proven Impact of Lead Nurturing: Key Statistics Lead nurturing, done well, can yield TREMENDOUS results. A few stats to consider: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research) Nurtured...
Power Up Lead Engagement: Unleash Your Blog’s Superpower
In today's digital landscape, simply having a blog is not enough. In an era where content abundance challenges make it harder than ever to capture attention, let's uncover the secrets that many marketers overlook, empowering you to utilize your blog as a powerful tool...
Transform Your Campaigns: The Essential Guide to Purpose-Driven Data in Marketing
What Is Purpose-Driven Data (And Why Does It Matter for Lead Engagement)? The game of marketing has evolved exponentially, and today, it's all about meaningful engagement. To connect on a deeper level, businesses must truly understand their leads and deliver...
Unlock the Power of Purpose-Driven Data
What Is Purpose-Driven Data—And Why Does It Matter? As a business owner or CEO, you understand the value of data in driving your marketing efforts. But are you using it to its full potential? Data-driven marketing isn't just about sifting through piles of information...
How to Use Segmenting to Improve Engagement and Generate Better ROI
Are you tired of lackluster engagement and less-than-stellar results on your marketing campaigns? It's time to try something new: segmenting. By gathering valuable data and insights from your audience, you can tailor your content and better nurture your leads,...
Engagement & Personalization FAIL – Case Study
Ignoring this one thing tells the people on your list all they need to know about how much you care about them. A Real-Life Email Marketing Fail (That Started So Well) This company came SOOOO close to a great implementation... I still cannot believe that marketers...
The Marketer’s Dilemma – How Many Choices?
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn't work. The key is...
Email Delivery Is More Than Avoiding Spam Words
It’s interesting to manage an email marketing software company - where our customers create and send email campaigns on a regular basis – and then watching and exploring how our team works with the spam messages that return from certain campaigns. There is a lot to...
The Freebie Fandango – To Do or Not To Do?
That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...
Making Your Voice Heard in a Noisy Market
How to Be Heard When Everyone Sounds the Same It's hard to be heard when everyone in your market is saying basically the same thing. It's hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for...
How Good Are Your Website Calls-to-Action?
What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? The Problem: Most Websites Only Offer Bottom-Funnel CTAs Most of the websites I evaluate (and that's a LOT of websites) are...
Good and Bad Powers of Buttons
Your Button Text Might Be Costing You Clicks How's that "Submit" button working for you? Or the ever-popular "Learn More" button? How about "Click Here"? Or "Download Now"? Yes, it's time to think about the buttons. How Button Text Psychology Affects Click-Through...