by Margaret Johnson | Lead Generation, Lead Nurturing
That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...
by Margaret Johnson | Content Strategy, Engagement Marketing
It’s hard to be heard when everyone in your market is saying basically the same thing. It’s hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for the same price or delivering the...
by Margaret Johnson | Call-To-Action (CTA) Content
What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that’s a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...
by Margaret Johnson | Lead Generation
Your website can be awesome – engaging and starting conversations, with plenty of opportunities for visitors to get to know you and learn how you can help them. Your email marketing can also be awesome, with nurturing sequences deepening the conversation and...
by Margaret Johnson | Call-To-Action (CTA) Content
How’s that “Submit” button working for you? Or the ever-popular “Learn More” button? How about “Click Here”? Or “Download Now”? Yes, it’s time to think about the buttons. The text you put on a button can make...
