by Margaret Johnson | Call-To-Action (CTA) Content
What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that’s a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...
by Margaret Johnson | Lead Generation
Your website can be awesome – engaging and starting conversations, with plenty of opportunities for visitors to get to know you and learn how you can help them. Your email marketing can also be awesome, with nurturing sequences deepening the conversation and...
by Margaret Johnson | Call-To-Action (CTA) Content
How’s that “Submit” button working for you? Or the ever-popular “Learn More” button? How about “Click Here”? Or “Download Now”? Yes, it’s time to think about the buttons. The text you put on a button can make...
by Margaret Johnson | Email Marketing
How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo’s President and...
by Margaret Johnson | Email Marketing
The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...
