by Margaret Johnson | Content Marketing, Content Strategy, Email Marketing
Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing… everything. And it felt like everything I did was single-purpose....
by Margaret Johnson | Content Marketing, Content Strategy, Lead Generation
Your blog. Whether you’re a single-person shop or a multi-person company, your blog – if it’s a good blog – can be your greatest asset. It’s content that you can use over and over again, in ways you perhaps didn’t think you could....
by Margaret Johnson | Continuing Education, Lead Segmentation
At the time of this writing, Administrative Professionals Day is looming on the horizon. Many of the schools with which we work have events specifically designed for Administrative Professionals. Even if you’re NOT one of those schools, keep reading. Chances are...
by Margaret Johnson | Email Marketing, Marketing Automation
What do you put in the “Sender Name” field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it?...
by Margaret Johnson | Email Marketing, Engagement Marketing
Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things – at least not in ways you can see. And because you can’t see...
