by Margaret Johnson | Content Marketing, Content Strategy
Marketing begins and ends with content. We’ve talked about this exhaustively, as you know. But… could you create content that ISN’T good content for marketing? Are there types of content that simply aren’t going to nurture people, provide value...
by Margaret Johnson | Email Marketing, Lead Nurturing
So many emails are simply pitches, don’t you think? Buy this, buy that… BUY MY STUFF. Here’s a coupon, a discount, a special offer… blah, blah, blah. Let’s face it: if you’re not in the mood to BUY RIGHT NOW, you pass right over...
by Margaret Johnson | Content Strategy
Creating content can seem, for many, like playing darts in the dark – without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the “request a consultation” button or the “set a...
by Margaret Johnson | Content Strategy
If you are not providing value to the people on your list – your leads – they will turn to someone who DOES provide value to them. They’ll forget you. They’ll tune you out. They’ll stop opening your emails entirely. They might still LOOK...
by Margaret Johnson | Content Marketing, Email Marketing
Have you ever received an email that reads like a story? The author’s whole idea – start to finish – all inside one lengthy email of many paragraphs and lots of words? I’m betting you have. I get at least one a day that looks like this –...
