by Margaret Johnson | Data Driven Marketing, Lead Nurturing
Lead nurturing, done well, can yield TREMENDOUS results. A few stats to consider: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research) Nurtured leads make 47% larger purchases than non-nurtured...
by Margaret Johnson | Call-To-Action (CTA) Content
In today’s digital landscape, simply having a blog is not enough. Let’s uncover the secrets that many marketers overlook, empowering you to utilize your blog as a powerful tool for turning leads into paying customers. Harnessing the Blog’s Potential...
by Margaret Johnson | Marketing Strategy
The emails from clients started coming in pretty quickly. “Got any recommendations for alternatives to Hootsuite?” “Hey, we can’t afford this new pricing. Got suggestions?” and of course “What on earth are they thinking?” That...
by Margaret Johnson | Lead Segmentation
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn’t work....
by Margaret Johnson | Lead Generation, Lead Nurturing
That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...
