by Margaret Johnson | Marketing Tools, Social Media Content
The emails from clients started coming in pretty quickly. “Got any recommendations for alternatives to Hootsuite?” “Hey, we can’t afford this new pricing. Got suggestions?” and of course “What on earth are they thinking?” That...
by Margaret Johnson | Lead Segmentation
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn’t work....
by Margaret Johnson | Lead Generation, Lead Nurturing
That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...
by Margaret Johnson | Content Strategy, Engagement Marketing
It’s hard to be heard when everyone in your market is saying basically the same thing. It’s hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for the same price or delivering the...
by Margaret Johnson | Call-To-Action (CTA) Content
What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that’s a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...
