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The Incredible Lessons to be Learned from Hootsuite’s Big Decision

by Margaret Johnson | Marketing Tools, Social Media Content

The emails from clients started coming in pretty quickly. “Got any recommendations for alternatives to Hootsuite?” “Hey, we can’t afford this new pricing. Got suggestions?” and of course “What on earth are they thinking?” That...

The Marketer’s Dilemma – How Many Choices?

by Margaret Johnson | Lead Segmentation

Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn’t work....

The Freebie Fandango – To Do or Not To Do?

by Margaret Johnson | Lead Generation, Lead Nurturing

That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...

Making Your Voice Heard in a Noisy Market

by Margaret Johnson | Content Strategy, Engagement Marketing

It’s hard to be heard when everyone in your market is saying basically the same thing. It’s hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for the same price or delivering the...

How Good Are Your Website Calls-to-Action?

by Margaret Johnson | Call-To-Action (CTA) Content

What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that’s a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...
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Latest Posts

  • The Incredible Lessons to be Learned from Hootsuite’s Big Decision
  • Engagement & Personalization FAIL – Case Study
  • The Marketer’s Dilemma – How Many Choices?
  • Email Delivery Is More Than Avoiding Spam Words
  • The Freebie Fandango – To Do or Not To Do?

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