by Kim Albee | Email Marketing
It’s interesting to manage an email marketing software company – where our customers create and send email campaigns on a regular basis – and then watching and exploring how our team works with the spam messages that return from certain campaigns. There is a lot...
by Kim Albee | Email Marketing, Marketing Automation
I’m not sure who the brainiac is who let slip that “email marketing is dead” but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about email. It doesn’t have...
by Kim Albee | Marketing Automation, Content Marketing
It feels like Covid19 has plunged the world into a bad fever dream, tossing and turning while everyone’s worst fears threaten to form into a dystopian nightmare. But when morning arrives, the bad news stories are still there and it seems like they are getting worse as...
by Kim Albee | Marketing Strategy
It’s been just over a week now since I wrote: “the only thing we can be sure of in business (and in life) is change”. I had no idea how prophetic those words would be with the emerging threat of COVID19. The world is on edge – waiting with bated breath to see what...
by Kim Albee | Marketing Strategy
Everywhere you look today the world is changing. We are living in uncertain times. Never in history have information, money, power, or resources flowed so quickly and freely as they do today. While this is an amazing thing for global commerce and entrepreneurism, it’s...