by Kim Albee | Marketing Automation
Ignoring this one thing tells the people on your list all they need to know about how much you care about them. This company came SOOOO close to a great implementation… I still cannot believe that marketers shoot themselves and their companies in the foot like...
by Kim Albee | Email Marketing
It’s interesting to manage an email marketing software company – where our customers create and send email campaigns on a regular basis – and then watching and exploring how our team works with the spam messages that return from certain campaigns. There is a lot...
by Kim Albee | Email Marketing, Marketing Automation
I’m not sure who the brainiac is who let slip that “email marketing is dead” but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about email. It doesn’t have...
by Kim Albee | Content Marketing, Marketing Automation
It feels like Covid19 has plunged the world into a bad fever dream, tossing and turning while everyone’s worst fears threaten to form into a dystopian nightmare. But when morning arrives, the bad news stories are still there and it seems like they are getting worse as...
by Kim Albee | Sales and Marketing, Strategy
It’s been just over a week now since I wrote: “the only thing we can be sure of in business (and in life) is change”. I had no idea how prophetic those words would be with the emerging threat of COVID19. The world is on edge – waiting with bated breath to see what...