by Kim Albee | Email Marketing, Marketing Automation, Marketing Tools
Double opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else’s info into...
by Kim Albee | Email Marketing, Marketing Automation, Marketing Tools
Disclaimer: We are not lawyers, and this should not be construed as legal advice. This post is intended for informational purposes only. You must consult your own legal adviser to understand your own / your organization’s obligations and responsibilities...
by Kim Albee | Email Marketing, Marketing Automation
“We don’t think our emails are getting delivered.” It’s a complaint we hear all too often, usually right out of the gate when we’re being asked to take a look at an organization’s email strategy. The first “take a look”...
by Kim Albee | Email Marketing, Marketing Automation
One common misconception about marketing automation is that it’s basically a life-support system for scheduling and sending emails. We’ve been told that humans only use 10% of their brains, right? Similarly, most marketers only use 10% of their marketing automation...
by Kim Albee | Content Strategy, Interviews, Social Media Content, Website Page Content
Did you know there are only five core emotions? And that three of them are negative? All other emotions are combinations of these five core emotions. Understanding the “Emotionomics Matrix” will help you build your content strategy, and get better engagement. I pulled...
