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Engagement & Personalization FAIL – Case Study

by Kim Albee | Marketing Automation

Ignoring this one thing tells the people on your list all they need to know about how much you care about them. This company came SOOOO close to a great implementation… I still cannot believe that marketers shoot themselves and their companies in the foot like...

Email Delivery Is More Than Avoiding Spam Words

by Kim Albee | Email Marketing

It’s interesting to manage an email marketing software company – where our customers create and send email campaigns on a regular basis – and then watching and exploring how our team works with the spam messages that return from certain campaigns. There is a lot...

Is Email Marketing Really Dead?

by Kim Albee | Email Marketing, Marketing Automation

I’m not sure who the brainiac is who let slip that “email marketing is dead” but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about email. It doesn’t have...

Crisis…or Silver Lining?

by Kim Albee | Content Marketing, Marketing Automation

It feels like Covid19 has plunged the world into a bad fever dream, tossing and turning while everyone’s worst fears threaten to form into a dystopian nightmare. But when morning arrives, the bad news stories are still there and it seems like they are getting worse as...

Coping With The COVID19 Business Fallout

by Kim Albee | Sales and Marketing, Strategy

It’s been just over a week now since I wrote: “the only thing we can be sure of in business (and in life) is change”. I had no idea how prophetic those words would be with the emerging threat of COVID19. The world is on edge – waiting with bated breath to see what...
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Latest Posts

  • The Incredible Lessons to be Learned from Hootsuite’s Big Decision
  • Engagement & Personalization FAIL – Case Study
  • The Marketer’s Dilemma – How Many Choices?
  • Email Delivery Is More Than Avoiding Spam Words
  • The Freebie Fandango – To Do or Not To Do?

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