by Kerly Rivas | Content Strategy, Website
A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you put that information onto floppy disks, the...
by Kerly Rivas | Email Marketing, Lead Nurturing, Marketing Automation
Have your emails been ending up on the sides of milk cartons – vanished without a trace? Well, you can end your search and rescue mission because Chris Lang, email deliverability guru and CEO of Key Web Data, sits down with Kim Albee for a very eye-opening...
by Kerly Rivas | Call-To-Action (CTA) Content, Email Marketing
Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you...
by Kerly Rivas | Email Marketing, Lead Nurturing, Marketing Automation
Are you ready to generate 50% more sales ready leads at 33% lower cost? Because you are almost there! This is the last step of our three-post blog series: Lead Nurturing – Easy as PIE. The first step was Planning, the next was Implementing, and in this post we are...
by Kerly Rivas | Buyer Personas, Content Strategy
Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions....
