Chat GPT is a language model trained by OpenAI that has been making waves in the marketing industry since its inception. It is a powerful tool that can help marketers improve their content strategy, generate great headlines and subject lines, and augment their existing content. In this blog post, we’ll explore the good of Chat GPT and how it can be used to find underserved topics, generate great headlines and subject lines, and augment your existing content.
1. Find Underserved Topics
One of the best things about Chat GPT is that it can help you quickly find underserved topics that your competitors may have overlooked. By asking the right questions, you can uncover topics that are important to your audience but have not yet been covered in-depth. For example, if you’re a marketer in the fitness industry, you might ask Chat GPT to “generate a list of underserved topics about improving your golf game.” Be sure to provide your persona targeting, rather than leaving it so broad. Taking that above example, we could add in a niche/persona detail like this: “generate a list of underserved topics about improving a golfer’s physical golf game.” By exploring these underserved topics, you can create content that resonates with your audience and sets you apart from your competitors.
In addition to finding underserved topics, Chat GPT can also help you generate top of the funnel questions and bottom of the funnel questions. Top of the funnel questions are questions that people ask when they’re first learning about a product or service. These questions are often general in nature and are designed to help people understand the basics of what you offer. Bottom of the funnel questions, on the other hand, are more specific and are designed to help people make a purchase decision. By using Chat GPT to generate both types of questions, you can create content that appeals to people at every stage of the buyer’s journey.
Watch our video below to see this in action!
2. Generate Great Headlines and Subject Lines
Another area where Chat GPT excels is in generating great headlines, titles, and subject lines. One of the most important aspects of any piece of content is its headline or title. The headline is what grabs people’s attention and entices them to read more. With Chat GPT, you can generate a wide variety of headlines and titles that are designed to resonate with your audience. By testing different headlines and titles, you can determine which ones are most effective and use them to drive more traffic to your website or blog.
Subject lines are also incredibly important, particularly when it comes to email marketing. A good subject line can mean the difference between an email that gets opened and one that gets ignored. With Chat GPT, you can generate a wide variety of subject lines that are designed to grab people’s attention and entice them to open your emails. By testing different subject lines, you can determine which ones are most effective and use them to drive more opens and clicks.
3. Augment or Repurpose Your Existing Content
Finally, Chat GPT can also be used to augment your existing content. If you have a piece of content that’s not performing as well as you’d like, Chat GPT can help you rewrite that content, or suggest alternatives that you can work into your content. For example, if you have a video that’s not getting many views, you might ask Chat GPT to generate a blog post based on that video. By repurposing your content in this way, you can reach a wider audience and drive more traffic to your website or blog.
In addition to rewriting existing content, Chat GPT can also suggest alternative ways to present your content. For example, if you have a blog post that’s not performing well, you might ask Chat GPT to describe what image might best depict the topic. Then use those ideas in your favorite stock-photo site, and streamline your ability to source relevant images.
By presenting your content in a new and engaging way, you can attract new readers and potentially even improve your search engine rankings. Chat GPT can also help you generate social media posts, video scripts, and other types of content that can be used to promote your brand and engage with your audience. This type of content can be particularly effective for driving traffic to your website, building brand awareness, and generating leads. With Chat GPT, you can experiment with different types of content and find the formats that work best for your audience.
Watch our Recent Marketing Nerdcast!
We went through ChatGPT For Marketing: The Good, the Bad, and the Ugly, where we illustrate each of the examples in the blog above, as well as the pitfalls to avoid (the Bad and Ugly) in your use of this phenomenal new resource. Subscribe to our new Youtube channel, and explore our other videos also!